Key Opinion Leader (KOL) Identification Tool

Overview

A top Fortune 500 pharmaceutical client was looking to utilize a commercially available medical engagement tool worldwide with its Medical Affairs teams.

Target

Perform a 3-month assessment of commercially available solutions, work with the client to select the best tool for its operations, and provide for the tool’s global implementation. 

Solution Delivery

This program was performed in 2 parts: 

• Part I: eta one solutions guided the client through a 75+ point requirements matching assessment process to select a configurable, commercially available medical engagement tool (Monocl).

• Part II: Following the assessment and selection effort, eta one led our client and Monocl through a 6-month implementation process that included multiple product modules, a widget view into our client’s Veeva CRM system and set up of an API feed to our client’s data lake.

Results

This effort provided our client with insights into:

• The next generation of leading experts, allowing them to forge strategic collaborations

• The latest industry trends and competitive landscape

• Comprehensive data to help guide and develop pre-call planning strategies.

In addition, it provided our client’s field teams with visibility to real-time updates on clinical trials, recent publications, conference information, congress presentations, and insights on external experts.  Finally, the CRM widget view allowed for a holistic view of CRM data alongside Key Opinion Leader (KOL) information, enabling the development of robust communication plans and improving collaborative partnerships.